Know what to invest
in digital marketing.
Get an evidence-aware digital marketing planning range, then see whether the underlying activities and delivery costs support it. See your overall estimate for free; unlock a six-part digital budget assessment and our calculation basis by email.
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One extra question for automotive dealerships
Vehicle sales volume drives a more relevant estimate than revenue alone.
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Get the six-part investment breakdown, a transparent market reference and an activity-based cost check — plus a printable report.
Your personalised cost breakdown is available below. Use Print / Save PDF for a copy.
Suggested monthly investment allocation
Market reference & cost validation
What's included in the plan
See calculation methodology, evidence & limitations
Organic channel delivery is hands-on website, SEO, social/email upkeep. Optimisation & Reporting includes measurement, audits, experiments and reporting labour. Marketing Management is strategy and coordination only. No work hours are charged twice. Separate licence costs are in Technology.
Transparent by design.
V9.1 is benchmark-led and activity-validated. The top-line guide comes from documented sector comparisons where available, with transparently labelled planning ranges in sectors without representative NZ surveys. Task hours and service costs check what the selected investment can buy. The estimate covers digital marketing only; offline advertising, events, PR and sponsorship are excluded. Full breakdown and assumptions are available in the report.
Activity-cost starting point rather than an invented NZ startup spending average; check funding sustainability.
Indicative revenue-based planning range cross-checked against actual programme scope; dealership volume data is prioritised.
Digital portfolio planning benchmark uses international enterprise survey context and clearly marked NZ adjustments.
Important: Sector percentage assumptions are not verified NZ industry spending averages. Published NZ dealer data are advertising-cost comparators; Gartner data are international enterprise context. Hourly rates and scopes need ongoing validation. Deloitte's dealership advertising reference is used as a comparator only. The model is not financial advice.
NZ supplier cost references: Agency hourly pricing (Jelly Digital, 2026) · Website maintenance rates (Skyrocket, 2026) · Production price examples (Move Media) · Deloitte NZ dealership benchmarks · Gartner 2025 digital channel allocation (international). Published supplier prices are reference points, not independent statistical averages.
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Understand where your marketing investment could have the most impact. Talk with our specialists about campaign priorities, marketing operations and next steps.